The new edition of this popular casebook considers current business theory in the context of real business situations. Specially written cases illuminate key concepts and techniques in strategic management. Focuses on well known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal mart, Eurodisney, and the Virgin Group. Designed to accompany the best selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004). Additional support is available at . The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.