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Cód. Produto: 15096426

INTERNAL MARKETING DIRECTIONS FOR MENAGEMENT

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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Autor(es):
varios autores
Dimensões:
1,9cm x 15,6cm x 23,4cm
Páginas:
336
ISBN:
9780415213189
Código:
15096426
Código de barras:
9780415213189
Peso:
499
  • Informações do produto Seta - Abrir
    Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
  • Especificações Seta - Abrir
    Autor(es):
    varios autores
    Dimensões:
    1,9cm x 15,6cm x 23,4cm
    Páginas:
    336
    ISBN:
    9780415213189
    Código:
    15096426
    Código de barras:
    9780415213189
    Peso:
    499
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