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Cód. Produto: 15092569

THE FUTURE OF COMPETITION

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In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can t satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created.
Autor(es):
Venkat Ramaswamy C. K. Prahalad
Dimensões:
3,2cm x 15,2cm x 24,1cm
Páginas:
272
ISBN:
9781578519538
Código:
15092569
Código de barras:
9781578519538
Data de Lançamento:
31/01/2004
Peso:
318
  • Informações do produto Seta - Abrir
    In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can t satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created.
  • Especificações Seta - Abrir
    Autor(es):
    Venkat Ramaswamy C. K. Prahalad
    Dimensões:
    3,2cm x 15,2cm x 24,1cm
    Páginas:
    272
    ISBN:
    9781578519538
    Código:
    15092569
    Código de barras:
    9781578519538
    Data de Lançamento:
    31/01/2004
    Peso:
    318
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